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“You need some reference point that is much, much worse than where you are. Then you take a step, then another step, and another. There are millions of people who have it worse then you right now. You can do it.” – Joe De Sena

►Speaker:

Joe De Sena

Joe De Sena is the CEO and founder of Spartan and the Death Race. He is also a NY Times best selling author of Spartan Up, Spartan Fit and The Spartan Way. Joe founded Spartan in 2010 and has since grown the brand to be the world’s leading obstacle racing company with over 170 events in 25+ countries and 1 million-plus global participants.

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►Music
Secession Studios – Before Time
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